Two of the most famous names in cosmetics today are Bulgari, most commonly spelled Bvlgari. and Calvin Klein, easily identified by the CK logo. They are very unique in the way that they target two completely separate consumers. Calvin Klein appeals to the young professional, while Bulgari’s image appeals mostly to the European middle aged connoisseur.
Calvin Klein, is a designer of all-around fashions. His label can be found on everything, from a pair of jeans, to evening wear, and fashion jewelry. He also has several lines of fragrances. Bulgari, on the other hand sells mostly accessories such as watches, sunglasses, and fragrances.
Born in 1942, Calvin Klein was extremely talented and as a young boy, taught himself how to sketch and sew. Years later he continued studying at New York’s High School of Art and Design and the Fashion Institute of Technology. In 1968 he started his own brand that would change the face of American fashion as we know it, for years to come. His name would become so famous, that for years his jeans were known as ‘Calvins’ (Calvinkleinscents.com).
Calvin Klein likes to display the image of himself in his products. Klein was a pioneer as he entered the twenty-first century as a top fashion designer. More than thirty years after launching his line, he was “still appealing to his clean-minded, career-oriented customers.” (Brittanica Concise Encyclopedia via Answers.com)
Satirio Bulgari was born during the 19th century into a family of Greek silversmiths. In the late 1800’s he moved to Italy, and opened his first shop in Via Sistina, Rome in 1884. In 1905, Bulgari and his sons opened another shop in Via Condotti. This is now Bulgari’s flagship store. In the 1950’s Bulgari began to spread across the fashion world, and in the 1970’s they began opening stores internationally, in New York, Paris. Monte Carlo, and Geneva (Bulgari.com).
Calvin Klein began marketing perfumes and colognes in the 1970’s but it did not work out well for the company. It was in 1981 that Calvin Klein began successfully selling fragrances. They now have many product lines, totalling 21 fragrances for women, and 18 for men. These include Calvin, CK Be, CK One, CK In 2U, Contradiction, Escape, Eternity, Obsession, Euphoria, and Truth. (Calvinkleinscents.com). Eternity was first introduced in 2004, and has become one of Klein’s most favorable perfumes for women. ‘Calvin’ is their leading cologne available for men. Calvin Klein perfumes and colognes can be found at the cosmetics counters of all your local department stores.
Bulgari began marketing their perfumes and colognes in 1992, and currently have eleven lines of fragrance for sale. These are Aqua, Omnia, The Classics, Petits et Mamans, Eau Perfumee, Black, and Jasmine Noir (Bulgari.com). Rose Essentielles is Bulgari’s most popular perfume for women. It belongs to their ‘The Classics’ line. Bulgari fragrances are usually found in higher end department shops and boutiques.
While Calvin Klein and Bulgari may not necessarily be the markets’ leaders as far as perfumes and colognes, they definitely sell extremely favorable, and are very reasonably priced. A nice perfume is a great gift. Calvin Klein and Bulgari can be your perfect choice.