Take a behind-the-scenes look at three epic events that featured Future, Trey Songz and IV4 along with models, pro athletes and influencers.
Maxim hosted a trio of red-hot Halloween parties in three destination cities: Miami, Scottsdale and Los Angeles. Take a behind-the-scenes look at each unforgettable event below:
Maxim partnered with Made Special, an LA-based event production and marketing company, to throw the most-anticipated Halloween event of the year at Hyde Sunset in West Hollywood.
Hosted by Trey Songz, who also performed, costumed celebrity guests included Amber Rose, Shantel Jackson, Tito Ortiz, Amber Nicole Miller, Kayla Fitz, Emily Sears, Dwight Howard and DJ Paul of Three 6 Mafia.
The crowd enjoyed sounds by DJ CJ and DJ Butch along with signature Elderflower Highball cocktails from Dewar’s Blended Scotch Whisky, double aged for extra smoothness.
A staple venue in LA nightlife, Hyde Sunset is a gorgeous venue with a patio for indoor/outdoor seating. This year, it was transformed into an even larger event space complete with a second club buildout in the parking lot including a DJ and dance floor.
Guests entered the event through the main tent adorned with Egyptian-themed décor, a lush red carpet and waitresses dripping in gold.
VIP guests were treated to a premium open bar at VIP-only designated areas with their own private bar and servers. Guests were served celebrity-favorite classic Vurger Guyz vegan cheeseburgers.
Guests were treated to offerings from Follow Your Heart Cheese, a dairy-free product that tastes and melts like its dairy counterpart. There was also complimentary Hemp Hydrate Water, which is infused with THC-free hemp extract sourced from plants grown in the U.S.A.
Special thanks to madespecial.com which was Maxim’s contributing partner for this amazing event.
More than 2,500 attendees comprised of models, musicians, athletes, and celebrities including Flo Rida, Joey Fatone, and the Nelk Boys took over the poolscape at the Fontainebleau hotel for the unforgettable event.
The party featured headliner DJs, surprise musical acts, Cirque performances, go-go dancers, mermaids and an exclusive Maxim Model Lounge packed with world’s hottest cover models.
The party was sponsored by Animal Concerts and Segi TV who showcased their elite model team in full body paint. Reign Total Body Fuel brought the heat with a sexy installation by the Black Tape Project and the Nelk Boys powered by Happy Dad Seltzer came out in full force.
Musical sets by DJ Five Star and DJ Ron teed up a legendary performance by Grammy winning artist Future, who took the stage for a mind-blowing 45-minute set that ignited the crowd and lit up an already memorable evening.
Special thanks to Luke Wryder, CEO of VIP Nightlife, for putting the Miami party together.
Maxim in partnership with The Muyz Experiential–an LA-based marketing and event agency–celebrated Halloween with an epic Gotham City themed party in Scottsdale, Arizona.
Musical artists, Hollywood actors, pro athletes and top executives flocked to this desert city to make an appearance at this Gotham themed event.
Headlining artist IV4 took center stage to give an amazing Halloween performance that rocked the crowd. Guests included celebs Marcus Golden, DeAndre Hopkins, and Slim Jimmy.
All in attendance were treated to top-shelf mixology curated by Ciroc, and DeLéon, hydration cocktails from Liquid IV, brand giveaways from Poppi and Gigantic Candy, and unique brand activations scattered throughout the event.
Once inside the hangar, the crowd enjoyed sounds by DJ Rolex, DJ Lady Staliet, and DJ Yella. The scene was electric and the room lit up with all beautiful guests in attendance.
“Modern Rockstars” lifestyle Clothing brand provided support for marketing, Uche Media for social media marketing support, and Voli Media group founder Nito Seville as Operations coordinator.
Liquid IV–an electrolyte drink that utilizes the science of CTT to deliver hydration to your bloodstream–hosted a spooky scientist room that gave guests an inside look into Hydration formula.
AWFX–a Crypto trading mentorship program–made their debut as a sponsor with a Squid Game inspired Honeycomb Candy Game Space.
To add to the allure of the evening, Jett Set Luxury Brokers rolled in some of their most coveted toys for guests to gawk with the option of purchase; 1937 Ford Coup, 1960 C-10, and the Vaydor g35.
With a special thanks to Maxwell preschool academy and Founder Tonya Sevilla; with the support from The Muyz Experiential donated the product brand products to assist with the students lunches with the Gigantic plant based candy bars, healthy soda alternatives with Poppi and Liquid IV for sports and recreation. The Muyz supports small businesses and youth development.
The Muyz Experiential marketing agency, founded by Nicole Jones and Yemi Oduwole, specializes in bridging the worlds of fashion, sports and entertainment through unique experiences.