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Go for the gold.



Nixon

Pursuits worthy of a gold medal at the 2022 Winter Olympics are only accomplished with gold medal-worthy gear, right? Nixon is giving friends of the brand, winter Olympians and watch enthusiasts everywhere the chance to get in on the action with a new customizable take on the 51-30 Chrono: Team Edition in honor of the Games.

Brand supporters are being gifted the watch, and of course, those who can’t get enough of the thrilling winter snow sports action can pick up their own for $500 — with a customizable engraved option available on the impressive caseback for $15 more.

The 51-30, billed by Nixon as the “OG oversized watch” and so named for its burly 51mm case diameter and a water rating down to 30 ATM, has quite the sporting history behind it (right now, the brand reps snowboarders like Natural Selection Tour snowboarder Mikkel Bang).

Nixon

The stainless steel construction with a gold-on-gold finish is visually striking for everyday wear, yet truly built for the slopes or the water (remember, it’s water-rated down to 300 meters).

Nixon watches were first associated with snowboarding and action sports in the brand’s early days, and the current design reflects that heritage.

Enterprising snowboarders and watch fans would do well to note the flipped location of the watch crown and triple-chronograph pushers — they’re placed on the 9’o-clock side of the watch to prevent them jamming up against your wrist or interfering with sporting activities.

Nixon

Use the unidirectional bezel as a countdown timer to keep track as you shred on the slopes, while the three chronographs on the 51-30 should come in mighty handy indeed. There’s a 24-hour subdial, right on down to a 60-second timer subdial.

The watch’s eye-catching all-gold design also sets apart from the pack, especially among more traditional watches geared towards action sports. This is a timepiece fit for land, sea and snowy “big air” moments, no doubt about it.

And at $500, it’s a fair price to pay to get a watch found all the way across the pond at the Olympics. Nixon rightfully notes that this timepiece is a “watch for the bold and those who want their timepiece to stand out.”

For $515 (with a custom engraving, of course), that’s not a bad addition to your collection — patriotism and style blended as one, all found on your wrist via a new Nixon watch.


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Beau is a Brooklyn-based men’s style, lifestyle and music writer. In addition to writing for Maxim, he runs the daily menswear blog, The Style Guide.





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